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San Miguel - sponsor of Olympic Games videos and alerts



Description:

Mobile advertising of the San Miguel beer brand directed at the Olympic Games target audience.

Solution:

Sponsorship of sports videos and alerts with the highlights of the day in wap-push format. 

Advantages:

Branding and positioning campaign in the mobile channel thanks to a portal of reference in Spain.

Result:

Through the sponsorship of 34,999 alerts, a total of 30,000 videos were downloaded in a period of 15 days.


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