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Microsoft – Windows Mobile

World leader in software programs, and the creator of globally-known products:
Microsoft, Windows, Office…

Objective - Challenge

To create awareness of the Windows Mobile portal in a sporting event. Microsoft wanted to surprise its target market and the media through which it develops its actions.

Solution - Proposal

We proposed the idea of reaching the public in the Santiago Bernabéu stadium through a campaign that mixed Bluetooth with actions carried out through different mobile portals during the week prior to the event.

The proposal in the Santiago Bernabéu stadium was supported by promotional activities such as the PA system, the electronic scoreboard, stickers on the seats of the lower stand, promotion on the website by way of banners, radio spots on Radio Real Madrid and an advertising strip in the magazine Grada Blanca.

A mixed system of Bluetooth devices previously installed in the stadium was used, together with a group of portable mobile antennae which reinforced the signal and the downloading of the campaign. 3 sponsored messages were sent during the match.


In just one football match, there were a total of 26,361 connections, that is 55% of the crowd, and there were a total of 4,479 downloads, representing 17% of the crowd.

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