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Netthink – BMW

 

Currently, BMW is one of the leading brands in its sector on a global level. Love to drive? In Europe and a major part of international markets, BMW has become a lighthouse brand in the car industry, due to its technological innovation and continual customer service.

Objective-Challenge

To create awareness of the BMW brand through different portals such as El País, El Mundo, Diario Marca and RTVE. To capture new customers to test drive the new BMW car model.

Solution- Proposal

We proposed targeting an audience interested in top of the line cars through a banner campaign whereby users were able to register with their personal details and test drive the new car.

Results

BMW has generated, in successive campaigns, more than 800,000 impressions.

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