Tony Romas

 

It all began in 1972 in North Miami when Tony Roma opened his first restaurant. Currently with over 260 restaurants in 27 countries, the project developed by Tony has become a major reference and success on a worldwide scale.

Objective-Challenge

To be the first restaurant chain brand to promote itself through Mobile Web channels, generating an impact among the users of the Meridiano TV portal.

Solution- Proposal

Our proposal consisted of promoting the Tony Roma brand through the use of the mobile web, and to be one of the first advertisers to invest in mobile web channels in Venezuela.

Results

43,876 brand impressions were obtained between 01/08/2008 and 31/10/2008, making it the first brand in Venezuela to obtain this amount of mobile web impacts in a period of just 2 months.

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