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Bluetooth marketing in football stadiums



Description :

To target football fans through a system which is free for them, Bluetooth, thereby giving them added value.

Solution:

Installation of a network of Bluetooth devices in the main football stadiums in Spain and selling advertising space during the main events of the sporting calendar in Spainl. 

Result:

Agreements with Real Madrid C.F., Atlético de Madrid, Sporting de Gijón and Fútbol Club Barcelona.

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