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The Beijing Olympic 2008 via mobile



Description:

RTVE and Adsmedia want to bring the Olympic Games to the mobile channel.

Solution:

The project covers three On-portals of the mobile operators and one Off-portal, as well as a downloadable offline application.

Advantages:

During the 16-day duration of the Olympic Games, more than 2.1 million visits to the RTVE mobile portal were recorded.

Result:

A record was set on the 17th and 19th of August with more than 160,000 page views, with repeat access of more than 380,000 unique users, 49,000 alerts sent and 4,800 subscribed users.

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