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Real Madrid and Adsmedia bring Bluetooth technology to the Bernabeu stadium during the 2009 football league season.



Madrid, 25th August 2008

The Real Madrid football club and Adsmedia have signed an agreement to install a Bluetooth network in the Santiago Bernabéu stadium during La Liga 2008-2009 (Spanish football league).

This layout of devices will send spectators, free of charge, information about the players, the daily results, images and videos of the match.

Real Madrid is the first Spanish football club to install Bluetooth technology in its stadium, and the second in Europe after Allianz Arena of Munich.

The pilot scheme of sending information via Bluetooth was carried out during the last Real Madrid match of the season, where the league championship is celebrated. Spectators received images free of charge of what they had seen in the stadium. This campaign generated more than 20,000 direct impacts.

Adsmedia is also responsible for the marketing of Real Madrid’s WAP portal which contains all of the club’s content.



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